My Process



Understand


To provide the best solution one must understand the problem to the fullest extent. Dive deep into the subject matter to formulate a well-crafted concept.

Research


Do your design research and collect as much as possible. Collect sketches, type combinations, color palettes, rough comps, etc. etc. Play, evaluate and conceptualize.

Execute


After some serious play, it is important to approach the problem with clarity. Carefully consider concept, consistency and craft when executing the best solutions.

“ Feck Perfuction.”


James Victore