Getting your hands dirty is part of the creative process.
To provide the best solution one must understand the problem to the fullest extent. Dive deep into the subject matter to formulate a well-crafted concept.
Do your design research and collect as much as possible. Collect sketches, type combinations, color palettes, rough comps, etc. etc. Play, evaluate and conceptualize.
After some serious play, it is important to approach the problem with clarity. Carefully consider concept, consistency and craft when executing the best solutions.